Some Adsense Terminology

Have you wonder how Page impressions, Clicks, Page CTR, and Page eCPM affect your earnings in Adsense? Put it simply, Page CTR = Clicks / [Page Impressions]. With Adsense for content, the ads can be either either cost-per-click (CPC) or cost-per-thousand-impression (CPM) ads. For CPC ads, you will generate earnings when your users click on the ads. So it is important that our Page CTR is high. For CPM ads, you will generate earnings in your account every time the ad appears on your site. In a nutshell, we must be able to interest our users to click on our ad each time they visit our site.